Tone: warm, plain English, no dental jargon
Pillars: tips · promo · testimonial · behind-the-scenes
Never: before/after photos of patients, price claims,
anything about treatment outcomes
Cadence: Mon, Wed, Sat — 3 posts/week
DRAFTS FOR APPROVAL
Press “draft this week's posts”.
Illustrative demo. Harbour Dental is fictional and the posts are scripted to show real behaviour: drafting from a voice profile built out of the client's own past posts, a self-check pass, a blank left where a fact is missing rather than a guess, and a mandatory human approval step before anything reaches a real audience.